Autoguiado
The Shop
$19 + per tool
- Workbooks & method kits
- Content system templates
- Credits 100% toward a Diagnostic
Services · Premium brand repositioning
Three services.
One transformation.
Every engagement follows the arc of the fire: reveal what your brand is worth, reposition it to command that worth, keep the flame burning commercially. No menus of forty deliverables — a system.
FOR CREATORS · COACHES · CONSULTANTS · FOUNDERS — IN SPANISH & ENGLISH
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Service 01 · Gateway
Premium Diagnostics
The honest mirror. Before we change anything, we show you precisely how your brand is perceived — and where that perception is costing you money.
USD 97–150
Incluido
Brand audit & positioning analysis
A full evaluation of your brand’s perception, positioning, and authority signals — visual and strategic — against the leaders in your market.
Incluido
Personalized video analysis
A recorded walkthrough (Loom) of every finding, in plain language: what’s working, what’s underselling you, and why.
Incluido
30-minute strategic session
A live working session to pressure-test the findings and identify your highest-leverage opportunities.
Incluido
Initial recommendations
A prioritized set of first moves — valuable on its own, and the natural gateway into a full repositioning.
Service 02 · Signature
Brand Repositioning System
Our main engagement: a complete digital brand transformation, from strategy to launch. This is where hidden potential becomonth visible authority.
USD 3.000–7.500+
Strategy
Brand strategy & positioning
Market position, central monthsage, and value proposition — the argument for your premium price.
Identidad
Visual identity design
A distinctive identity system built from strategy, engineered to signal authority at a glance.
Sistemas
Content & social systems
Visual system for content plus social network guidelines, so consistency survives daily publishing.
Lanzamiento
Launch assets & web design
Creative direction, launch assets, premium web design where applicable, and full strategic documentation.
Service 03 · Continuity
Monthly Commercial Activation
Repositioning is a fire; this is the tending of it. Ongoing supervision and creative direction so your new position turns into consistent commercial results.
USD 300–500 /month
Incluido
Implementation supervision
We watch how the brand system is applied across your content and campaigns, and correct drift before it dilutes your position.
Incluido
Creative direction & content review
Monthly review of your content with visual adjustments and direction, keeping every piece on-brand and on-strategy.
Incluido
Strategic recommendations
Continuous brand support and recommendations tied to your commercial goals — offers, launches, and campaigns included.
Transparent pricing
Choose your entry point.
Most clients begin with a Diagnostic. Repositioning pricing scales with the depth of the system your brand needs.
Puerta de entrada
Premium Diagnostics
$97 – $150 one-time
- Brand audit & positioning analysis
- Personalized video analysis (Loom)
- 30-minute strategic session
- Prioritized initial recommendations
Servicio insignia
Brand Repositioning System
$3.000 – $7.500+ project
- Brand strategy, positioning & central monthsage
- Complete visual identity design
- Content system + social guidelines
- Creative direction & launch assets
- Premium web design (if applicable)
- Full strategic documentation
Continuidad
Commercial Activation
$300 – $500 / month
- Implementation supervision
- Ongoing creative direction
- Content review & visual adjustments
- Strategic recommendations
The method
How the fire moves.
01
Semana 1 · Inmersión
Listen before we speak
Deep-dive into your business, offers, audience, and market. We study how premium clients in your category make decisions.
02
Semana 2 · Diagnóstico
Name the perception gap
Audit findings, video analysis, and strategic session. You see — often for the first time — exactly why your brand undersells your work.
03
Semanas 3–5 · Strategy
Architect the position
Positioning, central monthsage, and value proposition, documented and pressure-tested with you before a single pixel is designed.
04
Semanas 5–8 · Identidad
Design the fire
Visual identity, content systems, social guidelines, and web design — every artifact expressing the strategy, nothing decorative.
05
Semanas 8–10 · Lanzamiento
Ignite in public
Launch assets, rollout guidance, and strategic documentation. Then, optionally, Monthly Activation keeps the transformation compounding.
Optionally, Monthly Activation keeps the transformation compounding.
Why Rumafire
A rebrand changes how you look. Repositioning changes what you are worth.
| WHAT YOU GET | DIY / TEMPLATES | TYPICAL STUDIO | RUMAFIRE |
|---|---|---|---|
| Starting point | Trends and templates | A visual brief | A perception diagnostic of your real market position |
| Strategy | None | Often optional add-on | Always first — positioning, monthsage, value proposition |
| Deliverable | A logo file | A brand book | A working system — identity, content, social, web, launch |
| After launch | You’re alone | Project ends | Monthly Activation keeps perception converting to revenue |
| Success metric | “It looks nicer” | Client approval | Better clients, higher prices, more authority |
Before you ask
Frequently asked questions
What do I need before Monthly Commercial Activation?
A completed repositioning. Activation exists to protect and compound that investment — supervising implementation, reviewing content, and keeping every touchpoint consistent with your new position.
Why limited seats per quarter?
Because every system is built from your strategy — zero templates. A small number of simultaneous engagements is what makes that standard possible.
Do shop purchases really credit toward services?
Yes — 100% of any shop purchase credits toward a Premium Diagnostic. The self-guided and guided paths are the same method; only who holds the mirror changes.
How is the exact price within a range decided?
After the diagnostic, based on scope: number of offers, channels, web needs, and depth of the content system. A fixed proposal — no surprises mid-project.
Next step
Start with the honest mirror.
Book a Strategic Session and we’ll tell you — precisely and kindly — where your brand stands, and what it would take to lead your market.